What is guerrilla marketing

What is Guerrilla marketing? This video must have been emailed around the world faster than Steve Irwin. A very on-the-case guerrilla marketing exercise by Quiksilver - seemingly shot on a mobile phone, it was actually filmed in HD video by Simon Wooller of Saatchi and Saatchi.

If you haven’t seen it yet, hit the big play button!

The city sleeps and talks monotone, drunk and broke from last nights poker game. Sleepwalking the morning mist waiting for something to shake things up.